Case study: Intervoice

Background

Intervoice are the world leader in the delivery of speech technology solutions. Working on a global level means their marketing must do the same, appealing to all their clients across the globe whilst promoting a company without peer.

The challenge

Intervoice engaged us as a global agency - briefed to help them achieve their marketing objectives across the whole of EMEA (Europe, the Middle East and Africa). Yummy. Just the kind of brief we like to get our teeth into.

Our approach

As with all of our clients, our first instinct with Intervoice was understand their business model, products, services and customers.

Intervoice are armed with a complex set of products, and an array of leading-edge technologies - some of which are market-ready, while others are pushing the boundaries of what is currently possible. Our role is to create connections with potential customers to communicate their current offer - generating leads and opportunities. At the same time we always seek to position them as an innovator, by showcasing their vision of how near-future communications will evolve.

Flame Digital's professional and creative approach has seen us achieve a huge amount of business success and critical acclaim. As well as delivering on the more day-to-day marketing communications requirements, they constantly deliver fantastic creative ideas that produce measurable results."

Josie Jakub, Marketing Manager, Intervoice

To achieve these goals we have engaged with Intervoice on a wide variety of projects and activities:

• Building international, multilingual websites to extend their online presence
• Digital video projects - corporate videos and specific product demonstrations for use in presentations and online
• Email campaigns designed to generate sales interest and direct response
• Direct mail and other brand communications
• Search marketing - optimisation and paid search campaigns to drive traffic to their web properties

An international web presence

Working closely with Intervoice's US team and agency we internationalised their web presence - creating specific versions of their main website for the UK, Germany, Spain and China. Our wide experience in doing this kind of work meant that we delivered each of seamlessly integrated sites in a matter of days rather than weeks.

Communicating the vision

We produced a corporate brand video for Intervoice to be used as an accompaniment to their company-wide rebranding in 2006. In keeping with a company at the forefront of communications innovation, the video was slick, stylishly produced and edited - and demonstrated Intervoice's unique technology being applied effortlessly in a real world situation. All this for a budget far lower than what is typical for this kind of project.

Additionally we worked with Intervoice to produce a series of short films, each focused on highlighting particular aspects of their Media Exchange software for mobile phone carriers. Through an inventive mix of live action and motion graphics we communicated often complex messages in a direct, easy to understand way.

E-mail Campaigns

We provided Intervoice with access to our unique email marketing tool - allowing them to create, manage and send email newsletters themselves without needing to come back to us.

For more sophisticated campaigns we worked closely with them to craft brand messages that would elicit immediate interest and response - an example being a campaign devised to publicise Intervoice's presence at Call Center Expo in Barcelona. The e-mail itself was highly personalised for the recipient, and featured a design containing their actual surname on a Barcelona football shirt. When the recipient made an appointment to meet Intervoice at the show they received their own personalised football shirt.

Response was immediate - resulting in several of their target customers signing up for meetings that very same day.

Ads

Print adverts were also produced to promote Omvia. These adverts used strong but simple iconography and text to demonstrate the straightforward application and use of what is an incredibly sophisticated tool for business. The adverts appeared in trade magazines and exhibition programmes and helped to raise Intervoice and Omvia's profile at shows worldwide.